All the Data Quiz

A social-first series bringing HubSpot into football culture through its partnership with Fulham FC. I developed a quiz format around three international players, using football stats to connect the brand’s data story with the players’ humor and rivalry.

Working with UK production partner Fresh Base, I directed the shoot with less than an hour with the athletes, then edited a teaser and three vertical episodes for the World Cup. The goal was to make something football fans would choose to watch.