Be the Answer

HubSpot needed to introduce a tool that helps businesses appear in AI answers—and make its value clear in seconds. I built the film around the frustration of being overlooked and the relief of a customer finding you.

An irreverent opening made an unfamiliar marketing problem personal, giving viewers a reason to care before introducing the technology. I led the film from concept through delivery, creating a 60-second spot and a 30-second cutdown.