Spotlight Spring 2026

For HubSpot’s Spring 2026 product updates, I organized the videos around three customer goals: build awareness, grow revenue, and scale support. Each film combines the broader story with a product demo, connecting what has changed in the software to a real business need.

I led the films from concept through delivery, directing and shooting in a virtual production studio. Working with a VFX partner, I brought the website’s pastel skies and soft gradients into an atmospheric, high-altitude setting that carried the campaign’s look into the films.