You Decide

HubSpot’s pricing update needed a simple message: you control what you spend. I used a running meter to turn the anxiety of rising AI costs into a story about customer control.

Starting with a rough messaging brief, I designed and animated the film using an AI-assisted workflow, then finished it with voiceover and sound. Six hours later, it was delivered in three languages and two formats. That experiment is now informing a tool I’m developing for HubSpot’s creative team.