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Hi, I’m Leticia de Bortoli, a Brazilian writer, director, and creative leader.
My work is to transform complex ideas into stories that stick and make people feel understood.
Brand & Advertising — As Creative Director of Video at HubSpot, I lead end-to-end video creative for global campaigns, including the biannual flagship Spotlight. I translate complex product stories into clear, compelling visual narratives that resonate. By combining cinematic sensibility with operational rigor, I’ve built scalable systems that allow creative teams to ship impactful video at the speed of product launches
Narrative & Documentary — As a filmmaker, I focus on life’s gray areas. I pair sharp, naturalistic dialogue with an intimate, tactile visual style to explore the humor and heartbreak of modern human connection. From my SXSW-selected series QUEERING to my feature Two Weeks In, my focus is on creating grounded and emotionally authentic stories.
