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Hi, I’m Leticia de Bortoli, a Brazilian writer, director, and creative leader. My goal is to turn complex ideas into clear, compelling stories that stick with an audience.
I bring a dual perspective to my work, combining brand strategy with narrative filmmaking to create content that is both effective and authentic.
Creative Direction
As the Creative Director of Video at HubSpot, I lead the creative vision for multi-channel campaings, including the flagship biannual Spotlight event. My role involves translating intricate product details and marketing goals into powerful visual narratives. I've built scalable systems that empower creative teams to produce high-impact video that keeps pace with fast-moving brand needs, blending cinematic quality with operational efficiency.
Filmmaking
As a filmmaker, I focus on life’s gray areas. I pair sharp, naturalistic dialogue with an intimate, tactile visual style to explore the humor and heartbreak of modern human connection. From my SXSW-selected series QUEERING to my feature Two Weeks In, my focus is on creating grounded and emotionally authentic stories.
