Hi, I’m Leticia de Bortoli, a Brazilian writer, director, and creative leader.
I develop ideas by challenging assumptions and focusing on how real people think, feel, and engage. My work succeeds when audiences feel seen, ideas become clear, and even the most dense information becomes accessible and interesting.
.jpg)
I blend big-picture brand strategy with pragmatic hands-on filmmaking, building video systems that scale globally without losing the human thread.
.00_00_13_05.Still002.jpg)
.jpg)
%201%20(2).jpg)
As the Creative Director of Video at HubSpot, I lead the creative vision for multi-channel video campaings, including the flagship biannual Spotlight event. My role involves translating intricate product details and marketing goals into powerful visual narratives. I've built scalable systems that equipped creative teams to produce high-impact video that keeps pace with fast-moving brand needs, blending cinematic quality with operational efficiency.
As a filmmaker, I’m drawn to life’s ambiguities. I pair sharp, naturalistic dialogue with an intimate, tactile visual style to explore the humor and heartbreak of modern human connection. From my SXSW-selected series QUEERING to my feature Two Weeks In, my focus is on creating grounded and emotionally authentic stories.
.jpg)
