As the concept creator, writer, and director/DP, I developed a series of three ads that moved away from typical B2B marketing to capture a more authentic emotion: the quiet rage that builds in a cubicle from software frustration. Each ad shows a marketer finally snapping and destroying their computer in a hilariously over-the-top way—with a flamethrower, a cup of coffee, or a fish tank. This surreal act of destruction abruptly pivots to the clean, powerful, and intuitive HubSpot interface, delivering one clear message: there is a better way.
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Executed with an indie-film mentality, we turned a tight budget into an asset, relying on a strong concept and clever practical effects to create high-impact visuals. The campaign was highly effective and efficient, achieving standout success:
Beat Industry Benchmarks: Secured a 41% view-through rate, surpassing the industry standard and capturing audience attention.
Drove Brand Lift: Successfully generated an 11% increase in brand lift, making a measurable impact on brand perception.
Cost-Effective Production: The entire three-spot campaign was produced for just a fraction of the typical agency cost.
This campaign demonstrates my ability to take a project from a single insight to final execution, delivering high-impact work that respects a client's resources and leaves the audience with a clear message.
