This 8-episode documentary series chronicles the transformative journeys of 11 Brazilian women entrepreneurs. Co-directed with Murilo Meola for Brazil's iconic appliance brand Consul, the series showcases how these women overcame adversity to build successful businesses and uplift their communities.
ROLE: Director, Director of Photography, Editor.
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"Todo Dia É Dia" was created to celebrate the 20th anniversary of Consulado da Mulher, Consul's social initiative that has transformed thousands of lives through entrepreneurship training and support.
The goal was to create a documentary that authentically captured the stories of women entrepreneurs from vulnerable communities. We needed to move beyond traditional marketing to embody the brand's commitment to social change. The project required telling these stories in a way that was empowering and respectful, avoiding clichés to build a genuine emotional connection with the audience.
The series stands as a practical example of how brand-funded content can tell meaningful human stories, connecting with audiences on a deep emotional level while reinforcing a company's commitment to positive social impact. It demonstrates the ability to translate a brand's mission into a compelling, authentic, and visually stunning documentary without explicitly mentioning the brand.
