My approach to generative AI video tools is rooted in a human-led philosophy, where the artist’s vision and experience are essential to guide these new technologies toward compelling, cinematic outcomes.
My primary interest lies in a hybrid model: blending AI-generated elements with real footage. This allows for the creation of visuals that are otherwise impossible or cost-prohibitive, enriching live-action sequences and expanding the creative toolkit for any project.
My experimental work with AI video is about developing practical, real-world applications to make the creative process smarter and more efficient. Key areas of my focus include:
Ads & Creator-Style Content: Rapidly generating and iterating on concepts for social-first campaigns.
Storyboarding & Pre-visualization: Creating high-fidelity "previs" to align stakeholders and refine creative direction before a shoot.
Concept Testing: Quickly producing visual proofs-of-concept for new ideas to gauge their potential and secure buy-in.
Leveraging multi-model workflows across tools like Flow, Veo3, Nano Banana, Midjourney, and Topaz—in addition to traditional post-production custom enhancements, I push the artistic boundaries of what's possible through constant iteration & evaluation, achieving photorealistic skin textures, nuanced lighting, and sophisticated cinematic looks that elevate the medium. This commitment to continuous research and methodical observation drives how I innovate in this rapidly evolving space.