My approach to generative AI video tools is rooted in a human-led philosophy, where the artist’s vision and experience are essential to guide these new technologies toward compelling creative.
I’m especially interested in a hybrid model—mixing AI-generated elements with real footage. This approach opens the door to visuals that are usually out of reach or too costly, adding fresh layers and creative options to any project. It's a practical way to push boundaries.
My experimental work with AI video is about developing practical, real-world applications to make the creative process smarter and more efficient. Key areas of my focus include:
Ads & Creator-Style Content: Rapidly generating and iterating on concepts for social-first campaigns.
Storyboarding & Pre-visualization: Creating high-fidelity "previs" to align stakeholders and refine creative direction before a shoot.
Concept Testing: Quickly producing visual proofs-of-concept for new ideas to gauge their potential and secure buy-in.
To push the artistic boundaries of what's possible, I leverage multi-model workflows across tools like Veo, Sora, Runway, Midjourney, Nano Banana and Topaz. By combining these with traditional post-production enhancements, I focus on achieving photorealistic skin textures, nuanced lighting, and sophisticated cinematic looks that elevate the medium.
This commitment to continuous research and methodical observation drives how I create with AI. My goal is to explore AI's potential while maintaining meaningful, human-centered artistry.