Grateful Dead

For the relaunch of Marketing Lessons from the Grateful Dead, the book by Brian Halligan and David Meerman Scott, I created a film and promotional artwork as a solo creative, combining design, AI-generated footage, editing, and sound.

The idea drew from the band’s relationship with its fans: artwork imagined different fans’ interpretations of the book, while a documentary-style film brought fictional fan perspectives to life with a 16mm look. AI let me explore and produce those different expressions while carrying one visual direction across the film, animated ads, and static designs.